Get ready to uncover the secrets of an extraordinary influencer…
In the bustling world of digital marketing, where trends come and go at lightning speed, Salimata stands out as a rising star. This extraordinary influencer has captured her audience’s attention and turned her passion for fashion into genuine commercial success. Her collaboration with the brand Aprizo is a striking example of her influence. Thanks to her unique marketing and digital strategy, Salimata has propelled the brand’s sales to unexpected heights. In this article, we’ll delve into the behind-the-scenes story of this successful partnership and reveal the secrets of Salimata’s winning strategy.
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Who is Aprizo?
Aprizo – formerly known as “Infinitus” – was founded in 2001 and positions itself as a fashion brand with a strong focus on innovation, offering quality products at affordable prices. Aprizo has experienced rapid growth in recent years, establishing itself as a key player in today’s fashion landscape. This success is based on several factors, including the brand’s eco-friendly approach, its rigorous selection of products, unbeatable prices, and, most importantly, its strong digital presence. It’s this last aspect that interests us because the brand collaborates with a certain Salimata, and together, they are creating a sensation. Aprizo recognized Salimata’s creativity and engagement with her audience, while Salimata was drawn to Aprizo’s commitment to affordable and sustainable products.
Who is Salimata?
If you have TikTok or Instagram, it’s hard to miss her. The young woman is reportedly of Senegalese origin. An influencer and content creator, Salimata also works for Aprizo. It’s her, the expert in mastering the codes of viral videos, who has made the brand’s sales skyrocket and ensured a remarkable online presence. Salimata’s recipe is simple: capture the audience’s attention right from the start. With her charisma, humor, and acting talent, Salimata has won over TikTok users.
In her funny and entertaining videos, Salimata blends humor with product promotion, capturing the audience’s attention in the first few seconds with falling sequences before transitioning to product promotion. Through this approach, Salimata creates an authentic connection with her audience and, according to the website Appoline-Studio, circumvents consumers’ natural defenses against online ads, as viewers don’t even realize they’re watching an ad. In other words, instead of being perceived as intrusive, Aprizo’s videos are warmly received by TikTok users who appreciate Salimata’s humor and authenticity.
The Origin of This Trend
According to the Digitalmediaknowledge website, this trend of using viral fall videos for promotional purposes originated with the Brazilian brand “Liliani.” They were among the first to use this strategy in February, with a video showing a fall, followed by a promotional message about their mattresses. This video has since surpassed 5 million views. This phenomenon then inspired a Nissan dealership in Texas, which published a video in March featuring a boxing fight, using a fall as a transition to promote their cars, accumulating 3 million views. However, this strategy has existed for several months, particularly in Pakistan, India, and Africa, but without media attention, it remained overshadowed by the “Liliani” brand. Salimata was the first to use it in France, and she seems to have mastered it perfectly, as the results obtained from her videos are remarkable, with millions of views, significant media exposure, and the rapid growth of the Aprizo brand among the public.
