The walls of Jay Purp ZA’s world are painted in shades of nostalgia. In his latest track, “Purp Flow”, the South African rapper surfs on a raw and hypnotic beat, courtesy of “HIM” and JAE 808, with a delivery sharper than a razor’s edge. The music video, directed by Jason, takes us straight to the golden era of hip-hop, grainy textures, a brick wall backdrop, and that undeniable 90s feel, but with a fresh ZA touch. Eyes locked on the camera, as if daring the game to catch up. And with Slash Music putting the spotlight on him, the industry better pay attention.
From Tembisa to the spotlight
Born in the heart of Tembisa, Johannesburg, Hlologelo Joy Mashatola, aka Jay Purp ZA, isn’t new to the grind. Back in the EEM-JAY days, his EP “Rose” set the streets ablaze, paving the way for his rise. Now, with independent releases under Slick Dreamz Empire, he’s stacking wins with tracks like “Prada”, “Go Grind”, and “Good AF”.
His sound? A fusion of old-school grit and new-wave ambition, a recipe that’s catching fire beyond South Africa’s borders. With rumors of a new project brewing, one thing is clear—2025 just kicked off, and you better keep your eyes on Jay Purp ZA…
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