The Viral Masterstroke of an Algerian Merchant Flooding the Internet…
In the world of digital marketing, some strategies seem borderline crazy but turn out to be strokes of genius. Zakaria, also known as Dadi Prix Choc 34, a young merchant from Bordj Bou Arréridj, Algeria, experienced this firsthand. With a simple catchphrase and a product demonstration, he created a viral phenomenon. The product? A jacket he promoted through videos that became classics on TikTok. In just a few days, his phrase, “vista imperméable hbibi,” transformed him from a jacket seller into an internet star.
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Marketing the Unlikely
Zakaria broke the traditional marketing mold to promote his jackets. Instead of sticking to ordinary methods, he chose a rather… unconventional approach. In his videos, he doesn’t just describe the waterproof qualities of his “vista imperméable.” Instead, he demonstrates it by pouring water, tea, and even more unusual liquids on the jackets. The scene is amusing, but the originality of his methods and the sincerity of his demonstrations captivate viewers.
As a nod to his marketing genius, Zakaria went further: diving into ponds, lakes, and even an inflatable pool set up in his store, or walking in torrential rain, all while wearing his iconic jacket. And, with casual flair, he declares his now-famous phrase, “vista imperméable hbibi.” Repeated with enthusiasm and conviction, the phrase quickly spread online, becoming an internet meme.
A National… and International Impact
This phenomenon wasn’t confined to Algeria. As Dadi Prix Choc 34’s videos crossed borders, internet users worldwide embraced his catchphrase. Parodies and imitations flourished across social media, further amplifying Zakaria’s fame. His video views skyrocketed into the millions, catapulting him from a local merchant to a global TikTok sensation.
Zakaria couldn’t have dreamed of better publicity. His authenticity and humor captured the attention of millions, creating a genuine buzz. The numbers speak for themselves: within days, his videos amassed millions of views. His TikTok account, Dadi Prix Choc 34, boasts over 551,000 followers, with his most famous video reaching over 22 million views. Meanwhile, the one where he jumps into a pool in his store has nearly 74 million views. On Instagram, he has more than 206,000 followers. These figures are complemented by countless shares across various platforms.
A Thoughtful Strategy with Concrete Results
In an interview with an Algerian TV station, Zakaria explained his strategy. With a degree in management and accounting, specializing in marketing, he knew exactly what he was doing. His goal was clear: to break away from traditional marketing norms. “I wanted to reach a young, dynamic, and connected audience. Digital marketing seemed the best way to do it,” he shared. The result? A massive influx of customers to his store, including international clients placing orders for delivery. His ingenious approach set him apart from other merchants and built a genuine community around his product.
OM Embraces the “Vista Imperméable”
Zakaria’s phenomenon even reached the sports world. The Olympique de Marseille football club, known for its digital presence, created a humorous video inspired by Zakaria’s concept. Franco-Algerian comedian and influencer Redha JR donned a jacket labeled “Vista Imperméable,” supposedly impervious to any storm. In the video, a tsunami threatens Marseille, and Redha JR confidently heads to the Vélodrome Stadium to retrieve his “vista imperméable” jacket to face the disaster… which, of course, never happens. The scene is hilariously absurd.
In Conclusion: A Snowball Effect
With his “vista imperméable hbibi,” Zakaria proved that humor and boldness can create marketing phenomena far more powerful than traditional strategies. In just a few videos, he captured an international audience and boosted his sales. His story shows that a little touch of madness can create a marketing tidal wave. For the Bordj Bou Arréridj merchant, success seems far from over. So, when can we expect a limited-edition “vista imperméable”?