Her song struck a chord with listeners…
In the ruthless world of the music industry, where artists struggle to get noticed, a new voice has emerged, coming out of nowhere to win hearts. A2SIA, a name still unknown to the general public, has defied the odds by turning her song “Dans tes bras” into a viral sensation. In just a few weeks, A2SIA’s music video accumulated millions of views, catapulting the young artist into the spotlight. But who is this mysterious artist who has taken the internet by storm?
Also read: Who is Eva Queen Dating in 2024?
Who is Assia, aka A2SIA?
Assia is an unknown in the music industry. However, on social media, she is already well-established, as she is part of the Nasdas team. The young woman is one of the most prominent members of the famous French Snapchatter’s crew. Her specialties include blunders, rants, and most notably, her facial expressions, which have become the subject of numerous memes online. Leveraging her fame and the platform Nasdas provides, Assia followed in Capuccino’s footsteps to venture into music. On April 12, 2024, she released her first single and music video “Dans tes bras.” The song is a festive, summery track where the artist simply enjoys herself in front of the camera. The video features Nasdas and some members of his team, with Nasdas himself directing the clip, and TLC Beatz handling the production. Unexpectedly, the song defied expectations by becoming a hit, picked up by millions on TikTok and amassing 4.6 million views on YouTube. This success thrust her into the limelight, leading to several showcase performances.
Assia and the Sextape
The young artist has already faced a less flattering kind of exposure. In October 2023, a sextape featuring Assia with multiple people leaked online. As the situation escalated, Nasdas spoke out on October 18, 2023, to defend his protégé. Assia explained that an intimate video of her engaging in sexual activity with several people was released. The incident occurred six months prior. This group had filmed her without her consent and waited for her to gain visibility before releasing it. The Snapchatter emphasized that while he does not condone her actions, she does not deserve to have this mistake exposed on the internet.
The Success of A2SIA: Echoing the Blockout Movement and the Weariness of Stars
A2SIA’s rise to stardom through a viral hit eerily mirrors the story of Morgan Makeup. Two unknown artists, two meteoric rises, two voices that resonate with the audience. But is there a deeper change in public expectations behind these unlikely successes?
Tired of inaccessible stars and omnipresent marketing strategies, are listeners turning to authentic artists who are more relatable? A2SIA and Morgan Makeup embody this new wave of “natural” artists who sing from the heart and share their passion without pretense. Their rapid success, without the support of major record labels, proves this point.
Isn’t this phenomenon an echo of the #Blockout movement, where internet users grow tired of celebrities and decide to “block” them on social media? A weariness of the artificial, the appearance, and the star system? A desire for a more genuine connection with artists who resemble and inspire us? The rise of A2SIA and Morgan Makeup seems to confirm this trend. The public seeks artists who convey love, positivity, and sincerity, far from the glitter and scandals. They want to resonate with authentic music, driven by voices that connect with their souls.
